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George Sandeman Explains Why Port is Shrinking and How To Save It
Posted: Fri Feb 27, 2026 6:57 am
by Andy Velebil
A very good Forbes interview/article with George Sandeman.
https://www.forbes.com/sites/joemicalle ... o-save-it/
Re: George Sandeman Explains Why Port is Shrinking and How To Save It
Posted: Fri Feb 27, 2026 8:40 am
by Mike J. W.
That's a good read, Andy. Thank you for finding it and sharing it.
Re: George Sandeman Explains Why Port is Shrinking and How To Save It
Posted: Fri Feb 27, 2026 8:53 am
by Moses Botbol
Best "state of port" article I've read in a long time. Really spot on.
Port wine industry needs to promote itself in F1. Perfect avenue to promote port wine considering its association with the UK and the emerging markets noted in the article.
Sandeman was involved in sports car racing at one point.