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California Terroirist

Posted: Wed Feb 24, 2010 5:15 pm
by Roy Hersh
An educational piece that I believe all wine enthusiasts :scholar: should read:

http://www.beendoonsolong.com/2010/02/w ... ir-matter/

Re: California Terroirist

Posted: Wed Feb 24, 2010 8:20 pm
by Peter W. Meek
OMG, he's founded a new religion!

(and in the same breath, defined the next, new, greatest marketing phrase: "vin de terroir".

Re: California Terroirist

Posted: Wed Feb 24, 2010 9:06 pm
by Steve Pollack
I just read an interesting book on the subject; "The Battle for Wine and Love: or How I Saved the World from Parkerization", by Alice Feiring. I highly recommend it.